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The Impact of Digital Beyond Sales & Marketing: How Digital Is Transforming Organisations

Blue Latitude, in partnership with Econsultancy, published the first report “The Impact of Digital Beyond Sales and Marketing: How Digital Is Transforming Organisations” on Thursday, 7th October 2010.

Digital’s impact on business to date has largely been in sales and marketing, addressing the changing needs of external customer audiences. The report investigates the expansion of digital disruption into other business functions and audiences, including employees and partners.

Insights for the report were derived from qualitative and quantitative research which commenced at Econsultancy’s Digital Cream event in March 2010, where Blue Latitude hosted three roundtable discussions exploring business challenges faced by delegates managing digital business functions. An additional 15 in-depth interviews were undertaken with senior executives across a range of organisations . The quantitative part of the research involved an online survey of more than 100 senior, client-side Econsultancy members, typically senior executives. Both were undertaken in April and May 2010.

The report is split into three sections:

1. Impact of digital on the different business functions

2. Challenges and barriers to greater digital adoption within business

3. Prioritisation and the measurement of success

As a friend of Blue Latitude, we are inviting you to receive a FREE exclusive copy of the full report. Simply email your request to Report_BSM@bluelatitude.net along with your name, job title and company name. If you are a member of Econsultancy you can download the report here or purchase a copy for £250.

Findings from the report include:

Hear more about the report, from Dominic Collier, Senior Consultant at Blue Latitude by visiting our blog. We welcome your own personal experiences and success stories.

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