Focusing marketing spend on Key Opinion Leaders (KOL) is nothing new for pharma, but what can be done to optimise spending? We discuss how to better identify the new breed of KOLs in pharma and develop a valuable relationship, which can help towards brand amplification.
Social Media is doomed to die! … at least according to some of the countless self-proclaimed digital gurus who still like to crawl out from the infinite vastness of the interwebs, only to disappear back into it equally as fast: data kraken Google, big brother Facebook – sounds all too familiar, and has kind of lost its sting too.
The World Bank recently indicated that China has the potential to follow its current strong economic performance and achieve another 20 years of 8% annual growth. Combine this with a population of 1.3 billion and it’s understandable why many international western organisations, operating primarily in haltingly languid markets, are looking at China with great hopes of salvation.
Good Luck to Adam, a consultant at Blue Latitude, who is flying out to India to partake in the Rickshaw Rally. He will be traversing across the Indian subcontinent – through deserts, jungles, mountain ranges and sprawling cities – starting in Shillong (far East India) and winding through Nepal before heading all the way to Jaisalmer (about as far west in India as you can go).
OK, apologies for the confusing title, but I spend much of my time at Blue Latitude advising clients on social media strategies, often based in some of the lesser-known corners of the globe.
It’s no accident that I became a fan the HBO TV series ‘Eastbound and Down’, a comedy about a brash loud-mouthed and washed-up baseball pitcher forced to returned to his home town after messing up his chances in the big leagues. It was conceived, created and filmed in a placed I once called home: North Carolina.
Once upon a time, when the web was younger, users were able to browse simple directories (i.e. Yahoo, or “David and Jerry’s Guide to the World Wide Web” as it was known when it launched in 1994) in order to find relevant information. Then came the era of search, and the rise of Google. Now, [...]
This is part of a short series of posts based on a report we’ve just completed with Econsultancy, The Impact of Digital Beyond Sales and Marketing. It is a view from the ‘front line’ of recruitment and has been written by our Internal Recruiter Gloria Simpson. As with other business sectors, recruitment and HR are [...]
I recently attended the superb ‘Web Science’ conference at the Royal Society. The conference brought together academics from diverse disciplines including mathematics, computer science, physics, social science and philosophy. They shared a common focus – using Scientific Method to understand the structure, dynamics and social impact of the web. The Royal Society – whose intellectual [...]
For all the attention focused on what pharma should do “in” or “with” social media, there should be a greater focus on what pharma should do “about” social media to help its customers.