How can regulated markets, like Pharma, take advantage of tag management solutions like Google’s recently released Tag Manager? We discuss the reasons to use a tag manager, and the key things that regulated companies need to consider when using them.
First off, apologies for a long post and the time it’s taken to get it live – nearly a fortnight’s passed since EyeforPharma brought nearly 900 people together for a combined eMarketing and Salesforce Excellence event in Barcelona – but in fairness there’s been a lot to digest. Blue Latitude has been speaking and attending [...]
Are you investing in multi-channel campaigns, websites or social media tactics and want to improve your marketing performance? Do you understand where you should be best spending your budget and time?
As Economic instability and frugality is becoming the norm, we are all being asked to do ‘more for less’ with our marketing and digital budgets.
At this year’s 2012 EyeforPharma eMarketing conference, in Barcelona, Blue Latitude will be focusing on how you can optimise existing marketing activity – be it closed loop marketing, multi-channel media campaigns, websites, mobile apps or social media tactics.