What can the retail sector teach us about mobile behaviour? Learn how to leverage mobile to increase patient adherence and revenues in 2013 for the Pharma sector.
Converse, Engage, Adhere. What lessons can Pharma learn from Retail?
Mobile
Evolution or revolution? What the iPhone 5 can teach us about approaches to innovation
When it comes to product or service development is it best to go down the gradual evolution route rather than staging a full-blown revolution? We take a look at two very different approaches towards innovation taken by Apple and Android, the main players in today’s handset wars.
EyeforPharma’s eMarketing Europe Event: The BL Download
First off, apologies for a long post and the time it’s taken to get it live – nearly a fortnight’s passed since EyeforPharma brought nearly 900 people together for a combined eMarketing and Salesforce Excellence event in Barcelona – but in fairness there’s been a lot to digest. Blue Latitude has been speaking and attending [...]
In a world of change, it’s back to basics
Fact: the internet has changed the communications landscape more than anyone could have ever imagined. 2011 was another year littered with examples of digital’s continued impact on society as political uprisings were facilitated, the traditional news model further rewritten and, somewhat less significantly, the dark art of marketing given another good hard shake.
Adherence: new solutions for an age-old problem
The father of Western medicine, Hippocrates, is reputed to have said “Keep a watch also on the faults of the patients, which often make them lie about the taking of things prescribed.” Not only is this the premise on which House, M.D. is entirely based, but it also highlights a problem that has plagued medicine since time immemorial, that of adherence.
Is Pharma’s mobile budget going down the drain?
Now, imagine that you’re a little confused by how this app works. Perhaps you’re unsure how to gauge the “voiding volume” the app urges you to record; or maybe you can’t work out how to enter the number of “leaks” that the tracking functionality would like you to log?
How to be ‘social’ in Brazil
With an average of 231 virtual contacts per person and 85% of Brazilian internet users going online to connect with friends on Orkut, Facebook, Twitter and other blogging platforms, it is no surprise that Brazil is considered one of the most sociable countries in the world. So, if looking to integrate social media into your digital marketing mix, what should you consider?
Marketing in China – The Digital Discrepancy
The World Bank recently indicated that China has the potential to follow its current strong economic performance and achieve another 20 years of 8% annual growth. Combine this with a population of 1.3 billion and it’s understandable why many international western organisations, operating primarily in haltingly languid markets, are looking at China with great hopes of salvation.
Of Social Media, Emerging Markets, and Tuk-Tuks…
OK, apologies for the confusing title, but I spend much of my time at Blue Latitude advising clients on social media strategies, often based in some of the lesser-known corners of the globe.
Mobile Pharma: Three Key Questions to Ask
The “year of mobile” is a tagline you’ll be more than familiar with – if only because its advent has been heralded annually since the middle of the last decade. But now, with affordable mobile data plans, rapid handset innovation and the growth of the ‘app economy’, you’d be forgiven for thinking that 2011 was [...]