What can the retail sector teach us about mobile behaviour? Learn how to leverage mobile to increase patient adherence and revenues in 2013 for the Pharma sector.
Converse, Engage, Adhere. What lessons can Pharma learn from Retail?
mHealth
Is Pharma’s mobile budget going down the drain?
Now, imagine that you’re a little confused by how this app works. Perhaps you’re unsure how to gauge the “voiding volume” the app urges you to record; or maybe you can’t work out how to enter the number of “leaks” that the tracking functionality would like you to log?
Mobile Pharma: Three Key Questions to Ask
The “year of mobile” is a tagline you’ll be more than familiar with – if only because its advent has been heralded annually since the middle of the last decade. But now, with affordable mobile data plans, rapid handset innovation and the growth of the ‘app economy’, you’d be forgiven for thinking that 2011 was [...]
Cognitive Surplus and the connected future of healthcare
OK, yes – as a business that advises its clients around digital media, Blue Latitude really should have rolled out a blog before now.
But, still, we’ve got a great excuse: we’ve all been spending our non client-focused hours slumping like zombies in front of the TV. And so, apparently, has everyone else.