Multichannel marketing is one of the hottest topics in pharma marketing now. But to create sustainable, measurable shifts in brand loyalty, companies need to focus on innovation. Use customer and market insights to develop ways to engage with customers and develop product innovations that address genuine unmet customer needs.
With an average of 231 virtual contacts per person and 85% of Brazilian internet users going online to connect with friends on Orkut, Facebook, Twitter and other blogging platforms, it is no surprise that Brazil is considered one of the most sociable countries in the world. So, if looking to integrate social media into your digital marketing mix, what should you consider?