When it comes to product or service development is it best to go down the gradual evolution route rather than staging a full-blown revolution? We take a look at two very different approaches towards innovation taken by Apple and Android, the main players in today’s handset wars.
Multichannel marketing is one of the hottest topics in pharma marketing now. But to create sustainable, measurable shifts in brand loyalty, companies need to focus on innovation. Use customer and market insights to develop ways to engage with customers and develop product innovations that address genuine unmet customer needs.
The current global economic climate presents a challenging environment for all industries right now, and healthcare is far from immune.
Blue Latitude’s Duncan Arbour is featured in April’s Pharma Times discussing why the industry needs to be “rigorous” in ensuring its adoption of digital is for the right reasons and is led by real audience needs. “If you’re going to look at the big shiny objects of digital marketing desire then ensure you’re not [...]
Fred Bassett will be presenting at the BHBIA (British Healthcare Business Intelligence Association) annual conference on the 9th and 10th May. Drawing on client experiences, he will discuss how digital data (direct and exhaust) can be used by healthcare organisations to improve performance, reach business objectives and gain competitive advantage. He will outline the different [...]
This is the first in a short series of posts based on a report we’ve just completed with Econsultancy, The Impact of Digital Beyond Sales and Marketing. The first area for discussion is emergence of the digitally empowered employee and what this will mean for HR. Marketing has been transformed by digital. 86% of respondents [...]