The current global economic climate presents a challenging environment for all industries right now, and healthcare is far from immune.
Healthcare innovation: panacea or pitfall?
Healthcare
A Behaviour Change Is Gonna Come
It’s an exciting time; mobile computing, networked devices and an ageing-but-digitally-literate population are creating huge demand for services to help you lead a healthier lifestyle.
Blue Latitude Experts to Run Digital Briefing Sessions in Your Office
Are you are trying to improve digital knowledge and build best practice in your organisation? Blue Latitude has developed nine digital briefing sessions, covering topics that our clients regularly need help with.
Evidence of Misused Syringes in India Saves 10 Million Lives
A few months ago I saw Marc Koska, the CEO of SafePoint Trust, speak at the BHBIA annual conference. I continue to be haunted by the words, photographs and video footage he shared regarding unsafe injections delivered by healthcare professionals and the resulting spread of Hepatitis and AIDS in developing countries.
How to Look Good Naked
While this year’s Edelman Trust Barometer shows that Big Pharma is more trusted to ‘do what’s right’ than a number of other sectors (notably financial services), ongoing disclosures around the often inappropriate ways that the industry reaches out to and solicits support from healthcare professionals continue to cause concern.
Digital Needs to Reflect the Audience – Opinion piece for PharmaTimes
Blue Latitude’s Duncan Arbour is featured in April’s Pharma Times discussing why the industry needs to be “rigorous” in ensuring its adoption of digital is for the right reasons and is led by real audience needs. “If you’re going to look at the big shiny objects of digital marketing desire then ensure you’re not [...]
Mobile Pharma: Three Key Questions to Ask
The “year of mobile” is a tagline you’ll be more than familiar with – if only because its advent has been heralded annually since the middle of the last decade. But now, with affordable mobile data plans, rapid handset innovation and the growth of the ‘app economy’, you’d be forgiven for thinking that 2011 was [...]
Beyond bananas: Pharmaceutical marketing for the modern HCP
There’s a joke you hear quite often from market researchers. An anthropologist takes a tribal chief from remote Papua New Guinea to Manhattan in order to see how they’ll respond to an entirely new, modern environment: electricity; cars; fashion; shops; the works. After a couple of days it’s debrief time, and – via a translator [...]
Cognitive Surplus and the connected future of healthcare
OK, yes – as a business that advises its clients around digital media, Blue Latitude really should have rolled out a blog before now.
But, still, we’ve got a great excuse: we’ve all been spending our non client-focused hours slumping like zombies in front of the TV. And so, apparently, has everyone else.