Multichannel marketing is one of the hottest topics in pharma marketing now. But to create sustainable, measurable shifts in brand loyalty, companies need to focus on innovation. Use customer and market insights to develop ways to engage with customers and develop product innovations that address genuine unmet customer needs.
The World Bank recently indicated that China has the potential to follow its current strong economic performance and achieve another 20 years of 8% annual growth. Combine this with a population of 1.3 billion and it’s understandable why many international western organisations, operating primarily in haltingly languid markets, are looking at China with great hopes of salvation.