The things your friends like on Google+ have as much weight in search engine results as traditional SEO tactics of the website you are searching for. But how do you optimise for Social Search if you are a website?
When I first started doing Web Analytics eight years ago we were just getting in a position where we were looking to spend money on Search Engine Marketing. It was a new and exciting thing that a company called eBenchmarkers told us our competitors were starting to do.
Appetite for online performance benchmarking from marketers has always been strong, as it has been for offline activities. Whilst benchmark data is available from the likes of comScore, Compete, Alexa and a whole host of niche research firms, Google arguably has the richest, deepest data resource in Google Analytics (66% market share in 2010 according to Econsultancy).
It’s no accident that I became a fan the HBO TV series ‘Eastbound and Down’, a comedy about a brash loud-mouthed and washed-up baseball pitcher forced to returned to his home town after messing up his chances in the big leagues. It was conceived, created and filmed in a placed I once called home: North Carolina.
Once upon a time, when the web was younger, users were able to browse simple directories (i.e. Yahoo, or “David and Jerry’s Guide to the World Wide Web” as it was known when it launched in 1994) in order to find relevant information. Then came the era of search, and the rise of Google. Now, [...]
As an addendum to my previous post, following the rollout of the policy changes an article was posted on Google’s blog directly addressing the issue of rogue pharmacies. In an effort to deter counterfeiters from advertising on Google, the search giant has filed a lawsuit against advertisers they believe have ‘deliberately broken’ rules designed to [...]
From September 14th, trademarks can be used in the copy of paid search advertising by companies that do not own the trademark. Google argue that this new move will benefit their users by increasing the relevancy and choice of search results.