First off, apologies for a long post and the time it’s taken to get it live – nearly a fortnight’s passed since EyeforPharma brought nearly 900 people together for a combined eMarketing and Salesforce Excellence event in Barcelona – but in fairness there’s been a lot to digest. Blue Latitude has been speaking and attending [...]
How to be ‘social’ in Brazil
With an average of 231 virtual contacts per person and 85% of Brazilian internet users going online to connect with friends on Orkut, Facebook, Twitter and other blogging platforms, it is no surprise that Brazil is considered one of the most sociable countries in the world. So, if looking to integrate social media into your digital marketing mix, what should you consider?
Social Search – The Power of Personal Recommendations
Once upon a time, when the web was younger, users were able to browse simple directories (i.e. Yahoo, or “David and Jerry’s Guide to the World Wide Web” as it was known when it launched in 1994) in order to find relevant information. Then came the era of search, and the rise of Google. Now, [...]
Death of a Recruiter
This is part of a short series of posts based on a report we’ve just completed with Econsultancy, The Impact of Digital Beyond Sales and Marketing. It is a view from the ‘front line’ of recruitment and has been written by our Internal Recruiter Gloria Simpson. As with other business sectors, recruitment and HR are [...]