First off, apologies for a long post and the time it’s taken to get it live – nearly a fortnight’s passed since EyeforPharma brought nearly 900 people together for a combined eMarketing and Salesforce Excellence event in Barcelona – but in fairness there’s been a lot to digest. Blue Latitude has been speaking and attending [...]
Are you investing in multi-channel campaigns, websites or social media tactics and want to improve your marketing performance? Do you understand where you should be best spending your budget and time?
As Economic instability and frugality is becoming the norm, we are all being asked to do ‘more for less’ with our marketing and digital budgets.
At this year’s 2012 EyeforPharma eMarketing conference, in Barcelona, Blue Latitude will be focusing on how you can optimise existing marketing activity – be it closed loop marketing, multi-channel media campaigns, websites, mobile apps or social media tactics.
Now, imagine that you’re a little confused by how this app works. Perhaps you’re unsure how to gauge the “voiding volume” the app urges you to record; or maybe you can’t work out how to enter the number of “leaks” that the tracking functionality would like you to log?
Adam O’Sullivan and I attended the first EyeforPharma ‘Emerging Markets – Commercial Excellence’ conference on 15th and 16th November in Berlin. We joined a relatively small but dynamic group and found that the speakers and delegates alike were very knowledgeable, engaged and willing to share their experiences. It was great to meet so many people [...]
With an average of 231 virtual contacts per person and 85% of Brazilian internet users going online to connect with friends on Orkut, Facebook, Twitter and other blogging platforms, it is no surprise that Brazil is considered one of the most sociable countries in the world. So, if looking to integrate social media into your digital marketing mix, what should you consider?
The World Bank recently indicated that China has the potential to follow its current strong economic performance and achieve another 20 years of 8% annual growth. Combine this with a population of 1.3 billion and it’s understandable why many international western organisations, operating primarily in haltingly languid markets, are looking at China with great hopes of salvation.
Later this afternoon, Blue Latitude are presenting at the annual Eye For Pharma conference in Munich. Positioned in an agenda that is dominated by presentations focussed on marketing to patients and physicians, we have chosen to talk about Payers. Why? The short answer is because Payers are the new key decision makers in healthcare and [...]