Are you are trying to improve digital knowledge and build best practice in your organisation? Blue Latitude has developed nine digital briefing sessions, covering topics that our clients regularly need help with.
Adam O’Sullivan and I attended the first EyeforPharma ‘Emerging Markets – Commercial Excellence’ conference on 15th and 16th November in Berlin. We joined a relatively small but dynamic group and found that the speakers and delegates alike were very knowledgeable, engaged and willing to share their experiences. It was great to meet so many people [...]
With an average of 231 virtual contacts per person and 85% of Brazilian internet users going online to connect with friends on Orkut, Facebook, Twitter and other blogging platforms, it is no surprise that Brazil is considered one of the most sociable countries in the world. So, if looking to integrate social media into your digital marketing mix, what should you consider?
The World Bank recently indicated that China has the potential to follow its current strong economic performance and achieve another 20 years of 8% annual growth. Combine this with a population of 1.3 billion and it’s understandable why many international western organisations, operating primarily in haltingly languid markets, are looking at China with great hopes of salvation.
Good Luck to Adam, a consultant at Blue Latitude, who is flying out to India to partake in the Rickshaw Rally. He will be traversing across the Indian subcontinent – through deserts, jungles, mountain ranges and sprawling cities – starting in Shillong (far East India) and winding through Nepal before heading all the way to Jaisalmer (about as far west in India as you can go).
OK, apologies for the confusing title, but I spend much of my time at Blue Latitude advising clients on social media strategies, often based in some of the lesser-known corners of the globe.