If you sit very quietly today and listen for a moment you’ll be able to hear a noise. That noise is the sound of thousands of website owners throughout the UK saying “Phew!”
With just over three weeks to go before the EU Privacy Directive comes into force in the UK on the 26th May, it is clear that the official response is still in flux and as we get closer to the deadline, the solutions to the requirements from both private and public organisations are becoming more pragmatic.
The Information Commissioners Office (ICO) has offered advice regarding the interpretation of the European Commission’s ePrivacy Directive in relation to cookie tracking and made suggestions for how websites might attempt to gain the explicit permission of users to be tracked. Whilst we wait for the ICO to cement their thoughts, and essentially the rules of the road for cookie tracking, they have granted the industry what is affectively a 12 month amnesty.
The European Commission set a deadline of May 25th, 2011 for EU member states to ‘notify’ their adherence to the directive. Since the deadline, a 12 month extension has been given in the UK. So, what does this mean for businesses in other member states and in the long-term?