As an addendum to my previous post, following the rollout of the policy changes an article was posted on Google’s blog directly addressing the issue of rogue pharmacies. In an effort to deter counterfeiters from advertising on Google, the search giant has filed a lawsuit against advertisers they believe have ‘deliberately broken’ rules designed to [...]
Consumer Goods
Google’s trademark policy change is a public health issue
From September 14th, trademarks can be used in the copy of paid search advertising by companies that do not own the trademark. Google argue that this new move will benefit their users by increasing the relevancy and choice of search results.