Chris Field


Get more ‘bang for your buck’

get more bang for your buck

As Economic instability and frugality is becoming the norm, we are all being asked to do ‘more for less’ with our marketing and digital budgets.

At this year’s 2012 EyeforPharma eMarketing conference, in Barcelona, Blue Latitude will be focusing on how you can optimise existing marketing activity – be it closed loop marketing, multi-channel media campaigns, websites, mobile apps or social media tactics.

EU Privacy Directive Discussion: International Chamber of Commerce (UK)

Last night I attended the International Chamber of Commerce (UK) discussion on the EU Privacy Directive (aka the Cookie Law) and the guide they are finalising. Amongst those in attendance was Dave Evans from the ICO (the body that is defining and will enforce the regulation in the UK); I’ve heard him speak on this [...]