Since Joining Blue Latitude over 3 years ago, Adam has worked as a consultant with some of our biggest clients including Eli Lilly, GE Healthcare and Deutschbank.  He brings extensive and hands on knowledge of digital marketing tactics, along with a deep knowledge of international business and marketing strategy. Adam has become an expert in localizing global strategy, working on the initial strategy creation and then coaching and facilitating the in-market deployment across the Americas, Asia and Europe.

Adam has completed an MSc in Marketing and Strategy at Warwick Business School and has both worked and continued his studies in America, inputting on branding strategy for organizations such as GlaxoSmithKline and British Energy and managed FMCG e-commerce activity.

When Adam can tear himself away from the internet and new technology he can be found rock climbing, haphazardly cycling the streets of London or risking his life by driving a rickshaw across India in an attempt to raise money for charity (3men1tuk.com)!

Alex is a digital consultant with experience in analysing consumer behaviour, identifying insights and translating them into strategic business recommendations.

Since joining the company in 2009, Alex’s main focus has been an on-going strategy development and realisation project for a global pharmaceutical client in the field of diabetes.

Prior to Blue Latitude, he was a strategy consultant for a large digital media agency, working across a range of disciplines including strategy, user testing, qualitative and quantitative market research and web analytics.

He is driven by a sense of inquisitiveness and enthusiasm for understanding how people interact with the digital world, and having studied human geography at UCL.

Aoife is bilingual (English/ French) with a masters in business studies and has over six years experience working on developing strategy and business solutions for the pharmaceutical and broader healthcare industry.  Aoife’s experience spans marketing and sales functions, to research and development, through to compliance and regulation.

Chris is an experienced marketer with expertise in healthcare, financial services, sports and entertainment.  He has the sought after ability of being able to view the world through technical, marketing and commercial eyes.

As well as being a board director, Chris leads the optimisation and analytics capability team and has helped develop proprietary tools and products used by our consultants and clients, working alongside and managing partners and suppliers. Chris is inspired by innovation: “Being able to work with so many talented and experienced people is a real joy – and definitely keeps me on my toes’’.

Christina joined Blue Latitude in March 2010 and has worked on various digital marketing and strategy projects for a number of multi-national organisations, including GE Healthcare, Bayer Schering and Eli Lilly.  She also helped research and lead our research into Payers.

Christina also has extensive experience in FMCG, fashion and retail sectors – researching international consumer insights, creating and implementing performance management tools, and supply chain management for brands such as Nivea (Beiersdorf), Speedo, Ted Baker and Berghaus (Pentland Brands).

Clients and colleagues alike, appreciate Christina’s focused and clear communication style, strong analytical skills, her drive to make things happen, her talent for structuring complex subject matters in an easy and engaging way, and her warm character.

Originally from Germany, Christina has both studies and worked in Argentina, Brazil, Germany and the UK and is fluent in English, German, Spanish and Portuguese and holds a Master’s Degree in Marketing and Strategy from Warwick University.

Craig comes from a full service digital agency and media planning background and works with Blue Latitude’s clients to help them understand and improve how their digital marketing can form a part of wider marketing activity and achieve their business objectives.

Craig likes the variety of work at Blue Latitude and the ever changing and dynamic nature of the digital world. He is particularly interested in the consumer’s digital needs and behaviours and how by undertaking user experience studies you are able to understand what they really do in the digital environment.

David is a member of the web analytics team, helping to implement analytics solutions on new web sites, create custom reports and dashboards and maintaining and providing support for Blue Latitude’s internal analysis tools. David is a WebTrends Certified Analytics Professional.

Before joining Blue Latitude, David led a team of support engineers at a payment gateway based in Cambridge. He is able to combine his experience in web technologies and office automation to extract meaningful insight from data. David keeps abreast of technological developments and is eager to apply new methods and approaches to his work.

Duncan is a recognised thought leader around challenges and opportunities presented to pharma and healthcare by the rise of social media and digital innovation.  He is a frequent speaker at internal Pharmaceutical events, as well as for industry bodies including the Drug Information Association and ISBA and at leading conferences including PharmaBrand and EyeforPharma as well as being a lead feature contributor for Pharmaceutical Marketing Europe Magazine and Pharma Times.

As Strategy capability lead and as part of his consulting work at Blue Latitude, Duncan is used to working with board level teams and senior management and has helped to develop strategies to best position their product and corporate brands, drive advocacy business growth and build customer trust.

Prior to working in consultancy within the pharmaceutical sector, following a career start in PR and advertising, Duncan spent ten years in senior digital strategy roles in major European design and build agencies, working across sectors including financial services, automotive and government and brings this wider knowledge of the online environment to his current role.

Duncan holds an MA (Oxon) in Classics & English – a qualification that has proved spectacularly irrelevant to his chosen career. Although failing in his teenage dream of becoming a rock star (though not for want of trying) he still occasionally picks up the guitar when time allows.

Since joining Blue Latitude, Edwina has worked on a variety of projects from strategy development to performance evaluation across a selection of clients.  It is the diversity of projects and the “nose to tail” approach to marketing and brand planning and analysis that Edwina thrives on.

Prior to joining Blue Latitude, she worked for over two years at a major full service digital agency.  During that time she specialised in paid search, developing a talent in helping translate a company’s offline business goals into integrated online strategies

Fred is a marketing professional with over 20 years’ experience delivering practical and strategic advice to a wide variety of clients. His twin passions for technology and marketing have underpinned a career assisting companies to innovate in their marketing, addressing both the techniques themselves and the business transformation required for successful implementation. This focus led to the co-founding of Blue Latitude in 2002 and since then, Fred has demonstrated cross-sector expertise, working intensively with diverse clients such as Eli Lilly, CMC Markets, the BBC and Robbie Williams.

After graduating in Physics from Durham University, Fred started his career at BMP DDB Needham (now Omnicom) where he cut his teeth on clients such as Heinz and Volkswagen. After a brief stint at Simons Palmer (BT & London Science Museum) he founded Revolution Promotions – a youth marketing company that pioneered the use of street and networked marketing tactics for the entertainment industry. In 1995 Fred went on to found Sky Rock Network. As one of the UKs first digital agencies, Sky Rock delivered pioneering projects for companies such as BT, BMW, Oracle and Universal. Following the purchase of Sky Rock, Fred co-founded Blue Latitude with Martin Brass in 2002.

Fred is a member of the Market Research Society, a fellow of the Royal Society of the Arts (FRSA). and advises the Warwick Business School.

Grace is passionate about consumer insights and digital marketing solutions that deliver measurable outcome for businesses. She has a firm understanding of online, offline channels and wider business issues that enabled her to turn insights into viable marketing and business opportunities.

With over 7 years of experience, Grace specialises in consumer behaviour, strategic marketing planning, and implementation roll-out. She is particularly interested in website, CRM, eMail and SEO marketing, fascinated by the wealth of insight, creativity and testability they afford. Grace has international marketing experience covering Europe and Asia Pacific, having worked and lived in China and New Zealand. She has rich experience in technology, environment, property, innovation, and start-up sectors.

Prior to joining Blue Latitude, Grace worked at an environment consultancy firm where she promoted one of UK’s most ambitious low carbon commercial property and technology initiative with £350mil fund.   She has delivered international marketing campaigns with clients such as BT, Nokia, Panasonic, Samsung, Mars, Nestle, and Cadbury.  A keen badminton player, Grace organises one of London’s largest social badminton clubs where over 20 of them play regularly on the weekends

Jack read English at Oxford and has a passion for analysis coupled with creativity. Before joining Blue Latitude, Jack worked in a variety of digital marketing roles including:  working on the website of a flagship modern art gallery; a summer internship at a digital advertising agency and for the Media and Communications team for a UK Leading hospital where he helped manage their social media channels.

Jack has worked on numerous projects since joining Blue Latitude and is looking to develop his expertise in all areas of digital business and marketing consultancy and is particularly interested in the areas of user experience and customer insight.

A keen cyclist, Jack is yet to tackle London by bike but does enjoy scaling mountains on holiday. He is most impressed by digital work which bucks the trend, and does something different with the tools available, such as VW or Old Spice campaigns.

Since joining Blue Latitude, James has been able to work on strategic projects across a number of clients and countries around the world, including Portugal, Brazil and Korea.  James likes the challenging and cerebral nature of the work and the culture of the company which encourages new ways of thinking and working.

Active in the social media, James contributes to the Blue Latitude’s blog and has had a feature article on digital innovation within a regulated markets published in Pharmaceutical Marketing.

Before joining Blue Latitude, James worked at a record label, as a project manager at an online startup and for two years as an affiliate manager at Aegis Media where he delivered international performance solutions for clients including Coca-Cola, Nokia, adidas and HBOS, whilst also developing the scope of the performance model through partnerships with traditional display publishers such as ESPN and Spotify (an industry first).

An Actor, turned MBA, turned suit (or rather jeans and a blazer), Jessica has 5 years strategic consulting experience working with high profile clients.

Originally from Toronto, Canada, Jessica moved to London in 2007 to work with Europe’s largest digital agency. Here she flexed her strategic marketing skills while developing an intense interest in unearthing consumer insights. Upon joining Blue Latitude in 2009, Jessica carved out her niche straddling both the user research and strategic consulting services.

Jessica is enthusiastic about conducting business on the global stage and has delivered projects for European, UK and North American audiences. She has worked across multiple industries including Telecommunications, Financial Services, Entertainment, Education, Healthcare and E-Commerce.

In addition to working with Blue Latitude, Jessica is dedicated to embracing London’s rich culture and is currently updating her film editing skills (to Final Cut Pro from Steinbeck!); recording radio plays; and seeing as much theatre and folk music as she can fit in.

Prior to joining Blue Latitude in July 2011, Katharina worked as project manager in a full-service online marketing agency. She is passionate about all things digital and has large expertise in email, affiliate, social media and mobile marketing.

Originally from Germany she has lived, studied and worked in some of Europe’s most buzzing metropolises including Paris, Berlin and London where she could gain a wide range of international business experience across a variety of different industries. Katharina is fluent in English, German, and French and holds a Master’s Degree in International Management from ESCP Europe.

When not strolling across London, enjoying the city’s rich cultural offerings, Katharina can be found, either at the livery yard horse riding or in her kitchen experimenting with new recipes.

Katy is passionate about the consumer and their experiences online. She enjoys working across all elements of the web, from strategy to implementation, in particular advising how businesses can harness the web channel effectively and how it can have impact and success within the wider business.

At Blue Latitude, she has been focused on delivering quality websites to support digital strategy. Her work is centred around implementing customer centric digital solutions successfully and, having worked in marketing and eCommerce in Financial Services for over 6 years prior to joining Blue Latitude, she has a wealth of practical experience to support.

Kay delivers Administrative and Office Management support to all divisions of Blue Latitude. Kay trained as a violinist at the Royal College of Music and subsequently graduated from Cambridge University in Social and Political Sciences. Having also previously worked for a multi-media firm in Central London, her experience brings an imaginative and creative energy which guarantees excellence and distinction.

Kirsten is a digital marketing professional who also enjoys looking at broader business issues.  She is expert in generating insight about users and their environment and turning it into innovative strategic solutions that help businesses and brands achieve their objectives.

Kirsten has been with Blue Latitude since summer 2007; she enjoys the challenging nature of the work and the support that’s available from a team of intelligent and creative colleagues. She loves working in digital because of the constantly changing and accountable environment, which can be analysed to create actionable strategies that affect the bottom line.

Klynn started his career working as a Scientist for Smithkline Beecham and has over 19 years’ experience in the Pharmaceutical industry. He has worked for a number of fortune 500 companies, such as Pfizer, Novo Nordisk, Roche Diagnostics, Eli Lilly and IMS Health.

Moving to marketing fourteen years ago, his focus has been on strategic planning and digital marketing at a global, regional and affiliate level. He has developed an array of integrated communications, digital and compliance leadership management campaigns, eDetails, and educational programs for both Healthcare Professionals’ and Patients alike.

Klynn holds a Graduateship (GCGI) of the Royal Society of Chemistry and still has a passion for science. As a result he is sometimes seen helping his four children in the kitchen, cooking up experiments for their science homework

Manoj forms a solid backbone here at Blue Latitude. A jack of all trades, Manoj not only ensures that our accounts and expenses are in order but he’s also been known to fix a technical problem here or there. This is combined with his enthusiasm, efficiency & creativity; he ensures that Blue Latitude is always ready to do business.

With 10 years of accounting experience and being ACCA certified, Manoj is a clear asset to Blue Latitude. His charming personality and eagerness helps to solve problems smoothly and effectively.

In 1994, in the dark ages when I was working in the (analogue) music industry, I recognised that digital technology was going to have a profound effect, not just on my industry, but on all industries and in all areas – from creation through to consumption.

My observation of the impact and implications of this level of digital change was the catalyst for setting up Blue Latitude in 2002– to help organisations treat the challenges of innovation  as opportunities to build new businesses and take advantage of the emerging digital landscape.

Working with my long- time friend Fred Bassett, we were initially focused on the entertainment sector, working with clients to develop business models that unlock value, where none had been before.  This was done with the firm belief that the ‘customer lies at the heart of the business’ and that by understanding the world through their eyes, we could gain valuable insights to help us develop strategy, innovate or simply optimise our clients’ existing businesses.

Now Blue Latitude approaches its 10th year and these values still prevail and are shared by our employees, our clients and by increasing numbers of organisations who have made the same realisation that I did way back when; that digitally-driven innovation will transform every aspect of our personal and professional lives and culture.

Today, my role in Blue Latitude is to manage and grow a team of people of whom are passionate about digital change and recognise the gap between our clients’ business now and their potential performance in the future. This team has helped to build Blue Latitude into a world class consulting firm, working with international blue chip clients and venture partners across industry sectors and organisational functions.

From sales, marketing, PR & communications, though R&D, customer service and HR our clients continue to be delighted by our work in helping them to address their digital challenges and reach their digital goals.

Melissa excels at gaining robust insight and translating this into new marketing innovations that seek to solve complex problems and, or build strong relationships between businesses and customers. She likes playing the change agent role by supporting companies to break old patterns and encouraging creative thinking.

Coupling the right intelligence, an imaginative mind-set and a focus for high quality, Melissa has proven herself to be a valued member of any team who provides a clear and actionable vision, whilst always taking a collaborative approach.

In her free time, a good appetite for debate, vintage clothing, environmental issues and a passion for new experiences keeps her happy and active.

Niaz has seven years’ experience in the pharmaceutical, medical devices and clinical diagnostics sectors working across sales and marketing functions.

He has been involved in a range of projects from campaign management to new product development, and branding to advertising, as well as implementing digital initiatives. He has worked in understanding therapy areas for disorders of the central nervous system and diabetes but also drug testing and blood borne virus testing and in doing so has worked with Bayer, Lundbeck, Sanofi Pasteur MSD, UCB and Concateno.

Committed to developing practical solutions to make things better, Niaz enjoys solving problems and improving performance and looks to analyse all possibilities.

Niaz recognises the need to develop solutions based on a thorough understanding of business objectives and customer needs. He believes, if correctly implemented, digital can play a lead role in achieving measureable results.

Niaz has a passion for science and communication developed when obtaining his master’s degree in Chemistry.

With a Master’s Degree in Information Systems from the University of Southampton, Paul is focused on solving problems and enabling effective decision making using online analytical tools. During his time at Blue Latitude, he has become a Web Analytics Association Certified Web Analyst and a WebTrends Certified Analytics Professional. Paul has worked with a large number of stakeholders developing multiple web tagging strategies for scores of websites across the globe.

As well as web analytics, his prior experience includes content management systems and web project/change management methodologies. Paul has previously worked in Finance and Public Sector, where he provided insight into what consumers are doing on websites and translated this into commercial initiatives.

As the head of User Experience at Blue Latitude, Pete’s focus is on bringing the best of user centred design practices and strategic user experience thinking to our client’s projects. He ensures we deliver the best possible outcomes for our client audiences whilst still meeting business needs. Pete’s experience crosses a range of channels and devices including mobile devices and interfaces, touch screen, digital TV and web.

Prior to his time at Blue Latitude, Pete led usability and user experience teams for a range of clients including London2012, The Metropolitan Museum of Art, Orange and TfL.

Philip leads the design and development of our environment monitoring processes and Analytics systems, which provide the quantitative backbone of our strategic services. A specialist in automation with a deep understanding of website and online measuring technologies, Philip brings 15 years of experience in technology focussed ventures.

With a passion for Healthcare and an in-depth understanding of both the online and mobile interactive channels, San-Jay has helped develop and manage numerous patient mobilisation initiatives. San-Jay’s grasp of the emerging prominence of Web 2.0 within the evolving online environment has allowed him to become a seasoned all-rounder within the team.

Simon is a director of Blue Latitude and has been a key part of the company since day one. Simon has played an important role in the development of Blue Latitude service development and is focused on continuing to drive Blue Latitude’s evolution. Simon has been primarily focused, for more than 7 years, on the healthcare sector, working with key clients in over 20 markets globally.

Sophie is responsible for Marketing at Blue Latitude and her focus includes business development, thought leadership and brand communications.

Sophie has over fifteen years of experience in the media and marketing industry having worked in marketing and commercial roles for MTV International, Nokia UK, interactive start-ups, a digital agency and a conference and publishing company.

Sophie brings creative and business acumen and project management skills to the varied role.  On-going activity includes pitching for business; helping to manage Blue Latitude’s digital activity; launching new products and thought leadership activity; developing partnerships, conferences and speaking opportunities.

Equally busy out of the office, Sophie is a foodie who loves yoga, travelling and taking advantage of London’s arts, music and cultural scene.

Will is a user experience designer who loves making websites and services easier to use. He enjoys switching between high level strategy and detailed design work, involving clients at every step of the process. He is interested in the benefits that prototyping, sketching, web analytics and multivariate testing bring to the design process.

Prior to joining Blue Latitude, Will was user experience architect at FindaProperty.com and PrimeLocation.com. Before that he managed the websites for CABE, the Commission for Architecture and the Built Environment.

Will’s blog: http://myddelton.co.uk/