Our Ideas - Dashboard

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measurement-optimisation-digital-marketing-success-pharma-Blue-Latitude-Health

Measurement and optimisation for digital marketing success in the pharmaceutical industry

Jiayi Chen | 8th April 2016

In this article, Associate Consultant Jiayi Chen explains why you need a measurement plan for your digital marketing efforts, and the key steps and common issues in developing a measurement framework for assessing digital marketing success.

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