Forward focussed thinking

Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.

Explore our ideas and get a deeper understanding of the current and future trends in healthcare:

immunotherapy-perspective-magazine-blood-cells-Blue-Latitude-Health

The special immunotherapy edition of Perspective magazine is live

Blue Latitude Health | 19th May 2016

Blue Latitude Health have worked with four of the eight immunotherapies currently approved by the FDA, so we've pooled our expertise across the different capabilities to give you a clear view on the fourth pillar of care in oncology.

read more

market-intelligence-versus-design-intelligence-nesting-heads-orange-black

The difference between market intelligence and design intelligence

Elisa del Galdo | 12th May 2016

In this article, Head of Customer Experience Elisa del Galdo talks us through how market and customer research differ, and in which situations you would use one over the other.

read more

Delivering-better-edetail-ucd-methodology-Blue-Latitude-Health-blueprints

Delivering a better eDetail: Strategy-led user-centred methodology in practice

Stuart Goodman | 6th May 2016

It's not easy to design solutions that meet the needs of a wide range of business and customer stakeholders in healthcare and pharma. Adopting a user-centred methodology, however, can help us to define the problem, design the solution, and deliver engaging assets. Stuart Goodman and Anna Tamasi use an eDetail example to show us how.

read more

Understanding-personas-healthcare-Blue-latitude-Health_icons

Understanding personas for healthcare

Martine Leroy | 29th April 2016

In this article, Head of Insight Martine Leroy tackles the persona. Here, she breaks down for us what a persona is in the context of customer-centric design, and addresses some frequently asked questions about these and other tools used for improving customer engagement.

read more

benefits-international-client-workshops-Blue-Latitude-Health

What are the benefits of running workshops for international teams?

Frances Hendry | 22nd April 2016

Senior Associate Consultant Frances Hendry takes a deeper look at the benefit of workshops and how clients can use them as a tool to develop cross-functional alignment, reach ideas, and define projects more quickly. 

read more

client-relationships-changing-marketing-landscape-Blue-Latitude-Health

Client relationships in the ever-changing marketing landscape

Ben Routley | 13th April 2016

To get a deeper understanding of how Blue Latitude Health approaches client relationships in the ever-changing marketing landscape, we interviewed Ben Routley, Client Lead across our Agency of Record brands. Here, he talks about what the secret to building long-lasting relationships is.

read more

measurement-optimisation-digital-marketing-success-pharma-Blue-Latitude-Health

Measurement and optimisation for digital marketing success in the pharmaceutical industry

Jiayi Chen | 8th April 2016

In this article, Associate Consultant Jiayi Chen explains why you need a measurement plan for your digital marketing efforts, and the key steps and common issues in developing a measurement framework for assessing digital marketing success.

read more

Insight-for-strategy-that-delivers_Blue-Latitude-Health_camera-lenses-focus

Insight for strategy that delivers

Matt Bolton | 5th April 2016

Healthcare is changing. Developments in treatments are taking place faster than ever, more stakeholders are involved in making decisions around treatments, and these stakeholders have different, sometimes conflicting needs. In this context, insight is key to effective marketing in meeting the challenge to deliver value to an ever-broadening range of stakeholders.

read more

Adjusting to change in healthcare - Blue Latitude Health -  Gear shift photograph

Adjusting to change in healthcare: Learning from translational research

Martine Leroy | 30th March 2016

Healthcare is undergoing a transformative change, which presents challenges to all players in the sector. Established healthcare players like pharma need to control and shape their emerging roles. 

In this article, Head of Insight Martine Leroy explores how pharma could learn from translational research organisations in adapting their approach to the changing healthcare landscape.

read more

Focus-on-multiple-myeloma-Blue-Latitude-Health-multiple-myeloma-cells

Focus on multiple myeloma treatment: Witnessing a transformation

David Cooney | 15th March 2016

Blue Latitude Health is now working in multiple myeloma (MM), and with each publication that emerges, it’s clear that we are witnessing a transformation in the treatment of multiple myeloma. In this article, Consultant David Cooney will take you through how that transformation has happened, and where the treatment of multiple myeloma is heading.

read more