Blog

I love dot voting. Although telling people to stick dots on their favourite concepts may sound more like playschool than work, it’s a great way to reach group consensus at the end of a workshop. I use it all the time. But sometimes dot voting just doesn’t work. Say you’re dealing with senior business people used [...]

The business challenge One of our Pharma clients recently approached us with a business challenge, which may sound familiar.  Their business has multiple brands and operates in multiple countries. They have rolled out brand sites localised for each country. They have analytics in place to understand each individual site, but don’t have the ability to [...]

When Charlton Heston first patented the electronic tablet in 1888, he couldn’t have imagined the success the iPad would enjoy 124 years later. The stats are pretty well known – over 55m units sold worldwide to date, and according to the American Customer Satisfaction Index the iPad is the highest scoring product of any category, ever. [...]

The current global economic climate presents a challenging environment for all industries right now, and healthcare is far from immune. Drug-makers are facing up to their inevitable patent cliffs and the rise of generic products, while all players in the ecosystem are racing to adjust to technological and demographic shifts including older populations, ever-increasing access to [...]

Image taken from The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) Designing services for behaviour change is a core part of our healthcare work at Blue Latitude. It’s an exciting time. Mobile computing, networked devices and an ageing-but-digitally-literate population are creating huge demand for services to help you lead a healthier [...]