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Imagine this. For a few years now you have been working with IT to push web tracking changes higher up the priority list. No longer is a lack of impact on end users an adequate excuse as to why a tracking code error isn’t fixed as quickly as that blurry image on the homepage. The [...]

At the end of last year I became the stepfather to a 9 year old boy. Obviously, this comes with far more responsibility than I’d like – particularly as the UK ploughs an ongoing path into economic gloom. It all makes me concerned about the world he’s growing up in, and whether he’ll have the [...]

As a concept multi-channel tracking has been a hot topic for many years now, and although marketing professionals still consider it one of the top current trends, they also remain confused by how to achieve it: A survey by the performance agency eprofessionals showed that multi-channel tracking was one of three top online marketing trends [...]

The father of Western medicine, Hippocrates, is reputed to have said “Keep a watch also on the faults of the patients, which often make them lie about the taking of things prescribed.” Not only is this the premise on which House, M.D. is entirely based, but it also highlights a problem that has plagued medicine [...]

Picture the scene: you’ve just been diagnosed with an overactive bladder and you’ve just discovered there’s an app for that. Now, imagine that you’re a little confused by how this app works. Perhaps you’re unsure how to gauge the “voiding volume” the app urges you to record; or maybe you can’t work out how to [...]