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The current global economic climate presents a challenging environment for all industries right now, and healthcare is far from immune. Drug-makers are facing up to their inevitable patent cliffs and the rise of generic products, while all players in the ecosystem are racing to adjust to technological and demographic shifts including older populations, ever-increasing access to [...]

Image taken from The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) Designing services for behaviour change is a core part of our healthcare work at Blue Latitude. It’s an exciting time. Mobile computing, networked devices and an ageing-but-digitally-literate population are creating huge demand for services to help you lead a healthier [...]

This post was originally featured on PMLive’s The Directory, 27th January 2012. Fact: the internet has changed the communications landscape more than anyone could have ever imagined. 2011 was another year littered with examples of digital’s continued impact on society as political uprisings were facilitated, the traditional news model further rewritten and, somewhat less significantly, [.....

Imagine this. For a few years now you have been working with IT to push web tracking changes higher up the priority list. No longer is a lack of impact on end users an adequate excuse as to why a tracking code error isn’t fixed as quickly as that blurry image on the homepage. The [...]

At the end of last year I became the stepfather to a 9 year old boy. Obviously, this comes with far more responsibility than I’d like – particularly as the UK ploughs an ongoing path into economic gloom. It all makes me concerned about the world he’s growing up in, and whether he’ll have the [...]