News

As Economic instability and frugality is becoming the norm, we are all being asked to do ‘more for less’ with our marketing and digital budgets. At this year’s 2012 EyeforPharma eMarketing conference, in Barcelona, Blue Latitude will be focusing on how you can optimise existing marketing activity – be it closed loop marketing, multi-channel media [...]

Last night I attended the International Chamber of Commerce (UK) discussion on the EU Privacy Directive (aka the Cookie Law) and the guide they are finalising. Amongst those in attendance was Dave Evans from the ICO (the body that is defining and will enforce the regulation in the UK); I’ve heard him speak on this [...]

Are you are trying to improve digital knowledge and build best practice in your organisation? Blue Latitude has developed nine digital briefing sessions, covering topics that our clients regularly need help with: Choosing and managing digital agencies: what does good look like? Leveraging social media in healthcare: a practical guide to deploying and evaluating social [...]

Adam O’Sullivan and I attended the first EyeforPharma ‘Emerging Markets – Commercial Excellence’ conference on 15th and 16th November in Berlin.  We joined a relatively small but dynamic group and found that the speakers and delegates alike were very knowledgeable, engaged and willing to share their experiences. It was great to meet so many people [...]

Good Luck to Adam, a consultant at Blue Latitude, who is flying out to India to partake in the Rickshaw Rally.  He will be traversing across the Indian subcontinent – through deserts, jungles, mountain ranges and sprawling cities – starting in Shillong (far East India) and winding through Nepal before heading all the way to Jaisalmer (about [...]