News

Over the past few months, Blue Latitude has been working with Parkinson’s Movement, refining their digital strategy and helping them to increase and facilitate user engagement within the Parkinson’s Movement online community. Launched in August 2011 by Tom Isaacs, Sara Riggare and Jon Stamford, ParkinsonsMovement.com is a new patient online community for people with Parkinson’s, [...]

With just over three weeks to go before the EU Privacy Directive comes into force in the UK on the 26th May, it is clear that the official response is still in flux and as we get closer to the deadline, the solutions to the requirements from both private and public organisations are becoming more [...]

First off, apologies for a long post and the time it’s taken to get it live – nearly a fortnight’s passed since EyeforPharma brought nearly 900 people together for a combined eMarketing and Salesforce Excellence event in Barcelona – but in fairness there’s been a lot to digest. Blue Latitude has been speaking and attending [...]

Are you investing in multi-channel campaigns, websites or social media tactics and want to improve your marketing performance?  Do you understand where you should be best spending your budget and time?  Take five minutes to complete the  ‘Ready to Optimise’ survey and understand how your marketing optimisation activities compare to your peers in the healthcare industry.  [...]

As Economic instability and frugality is becoming the norm, we are all being asked to do ‘more for less’ with our marketing and digital budgets. At this year’s 2012 EyeforPharma eMarketing conference, in Barcelona, Blue Latitude will be focusing on how you can optimise existing marketing activity – be it closed loop marketing, multi-channel media [...]