Social Media

“If  Brazilians could put their joie de vivre in a bottle it would be bigger than coca cola” Diane von Fürstenberg With an average of 231 virtual contacts per person and 85% of Brazilian internet users going online to connect with friends on Orkut, Facebook, Twitter and other blogging platforms, it is no surprise that [...]

OK, apologies for the confusing title, but I spend much of my time at Blue Latitude advising clients on social media strategies, often based in some of the lesser-known corners of the globe. This September, however, these aspects of my professional life will be converge as two friends and I attempt to traverse the 2,200 [...]

It’s no accident that I became a fan the HBO TV series ‘Eastbound and Down’, a comedy about a brash loud-mouthed and washed-up baseball pitcher forced to returned to his home town after messing up his chances in the big leagues. It was conceived, created and filmed in a placed I once called home: North Carolina. And while I [...]

Once upon a time, when the web was younger, users were able to browse simple directories (i.e. Yahoo, or “David and Jerry’s Guide to the World Wide Web” as it was known when it launched in 1994) in order to find relevant information. Then came the era of search, and the rise of Google. Now, [...]

With 2011 almost upon us, it’s striking how many of my client requests still have a flavour of the last decade about them. In particular, I still talk to organisations (many of them regulated to varying degrees) looking to take their first steps in exploring the benefits to be realised through an intelligent, incremental approach [...]