Creating real value for your brand through multichannel marketing is only possible when your strategy and planning activity is customer-centric. Use the 4 key principles outlined to better meet your customers’ needs and deliver improved brand engagement.
Having trouble defining key web metrics? Take a look at our big list of standard web metrics, with definitions written in layman’s terms, rather than technical jargon to make it easy to understand the key metrics you should be measuring.
Learn why being patient-centric is valuable to your brand, and how you can make it a reality. Discover the 5 “hows” of patient-centricity, through the eyes of a pharma marketer, who recently became a patient.
Eyeforpharma Barcelona 2013 is set to be the biggest commercial Pharma event ever, and will be concentrating on the all-powerful, and ever evolving customer – HCPs, payors, and patient groups. Multichannel, Training, and Internal Collaboration are hot topics this year.
With the ever-growing list of reporting systems, and the plethora of data inside companies waiting to be distilled for any real insight, is it any wonder that the Pharma industry is suffering from an extended bout of data paralysis? Alec Cochrane, Head of Optimisation at Blue Latitude, explains how to avoid becoming paralysed by this surge in data.
Many companies are finding themselves drowning in a sea of data, becoming paralysed by the sheer volume of it. We offer three solutions to the problem, which sees companies increasingly leaving substantial valuable information untapped, by failing to analyse or act on the data they hold.
What can the retail sector teach us about mobile behaviour? Learn how to leverage mobile to increase patient adherence and revenues in 2013 for the Pharma sector.
Mobile, social, and multichannel have all been the shiny object for Pharma marketers in recent years. So, what trends should we expect to be the focus for 2013? Find out the 4 key areas identified by Blue Latitude consultants that Pharma marketers need to address to increase profitability this year.
How can regulated markets, like Pharma, take advantage of tag management solutions like Google’s recently released Tag Manager? We discuss the reasons to use a tag manager, and the key things that regulated companies need to consider when using them.
By adopting an inside-out, as opposed to outside-in perspective, Pharma has positioned corporate priorities above customer needs. However, in an inherently multichannel world, this approach has become outdated. In this article we give practical tips on how content partners and owned channels can work together to offer the best return on investment for pharma marketers.