Pharma

I love dot voting. Although telling people to stick dots on their favourite concepts may sound more like playschool than work, it’s a great way to reach group consensus at the end of a workshop. I use it all the time. But sometimes dot voting just doesn’t work. Say you’re dealing with senior business people used [...]

The current global economic climate presents a challenging environment for all industries right now, and healthcare is far from immune. Drug-makers are facing up to their inevitable patent cliffs and the rise of generic products, while all players in the ecosystem are racing to adjust to technological and demographic shifts including older populations, ever-increasing access to [...]

This post was originally featured on PMLive’s The Directory, 27th January 2012. Fact: the internet has changed the communications landscape more than anyone could have ever imagined. 2011 was another year littered with examples of digital’s continued impact on society as political uprisings were facilitated, the traditional news model further rewritten and, somewhat less significantly, [.....

The father of Western medicine, Hippocrates, is reputed to have said “Keep a watch also on the faults of the patients, which often make them lie about the taking of things prescribed.” Not only is this the premise on which House, M.D. is entirely based, but it also highlights a problem that has plagued medicine [...]

While this year’s Edelman Trust Barometer shows that Big Pharma is more trusted to ‘do what’s right’ than a number of other sectors (notably financial services), ongoing disclosures around the often inappropriate ways that the industry reaches out to and solicits support from healthcare professionals continue to cause concern. This is hardly surprising given the [...]