Learn why being patient-centric is valuable to your brand, and how you can make it a reality. Discover the 5 “hows” of patient-centricity, through the eyes of a pharma marketer, who recently became a patient.
What can the retail sector teach us about mobile behaviour? Learn how to leverage mobile to increase patient adherence and revenues in 2013 for the Pharma sector.
When it comes to product or service development is it best to go down the gradual evolution route rather than staging a full-blown revolution? We take a look at two very different approaches towards innovation taken by Apple and Android, the main players in today’s handset wars.