Opinion

Ten Commandments for using iPads in pharma sales

Ten Commandments for using iPads

When Charlton Heston first patented the electronic tablet in 1888, he couldn’t have imagined the success the iPad would enjoy 124 years later. The stats are pretty well known – over 55m units sold worldwide to date, and according to the American Customer Satisfaction Index the iPad is the highest scoring product of any category, ever. [...]

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A Behaviour Change Is Gonna Come

Dan Pink on motivation

Image taken from The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) Designing services for behaviour change is a core part of our healthcare work at Blue Latitude. It’s an exciting time. Mobile computing, networked devices and an ageing-but-digitally-literate population are creating huge demand for services to help you lead a healthier [...]

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In a world of change, it’s back to basics

Building Blocks

This post was originally featured on PMLive’s The Directory, 27th January 2012. Fact: the internet has changed the communications landscape more than anyone could have ever imagined. 2011 was another year littered with examples of digital’s continued impact on society as political uprisings were facilitated, the traditional news model further rewritten and, somewhat less significantly, [.....

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The EU Privacy Directive: what is ‘strictly necessary’?

Geckoboard in the office

Imagine this. For a few years now you have been working with IT to push web tracking changes higher up the priority list. No longer is a lack of impact on end users an adequate excuse as to why a tracking code error isn’t fixed as quickly as that blurry image on the homepage. The [...]

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>10 Print “learn to code”       >20 Goto 10

Binary Code

At the end of last year I became the stepfather to a 9 year old boy. Obviously, this comes with far more responsibility than I’d like – particularly as the UK ploughs an ongoing path into economic gloom. It all makes me concerned about the world he’s growing up in, and whether he’ll have the [...]

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