All of Blue Latitude’s work is rooted in customer insight – measuring and interpreting customer data. We introduce TicTrac, an innovative life tracking tool, which could help drive insight into customer’s behaviours.
If you sit very quietly today and listen for a moment you’ll be able to hear a noise. That noise is the sound of thousands of website owners throughout the UK saying “Phew!”
Over the past few months, Blue Latitude has been working with Parkinson’s Movement, refining their digital strategy and helping them to increase and facilitate user engagement within the Parkinson’s Movement online community.
With just over three weeks to go before the EU Privacy Directive comes into force in the UK on the 26th May, it is clear that the official response is still in flux and as we get closer to the deadline, the solutions to the requirements from both private and public organisations are becoming more pragmatic.
First off, apologies for a long post and the time it’s taken to get it live – nearly a fortnight’s passed since EyeforPharma brought nearly 900 people together for a combined eMarketing and Salesforce Excellence event in Barcelona – but in fairness there’s been a lot to digest. Blue Latitude has been speaking and attending [...]
Are you investing in multi-channel campaigns, websites or social media tactics and want to improve your marketing performance? Do you understand where you should be best spending your budget and time?
As Economic instability and frugality is becoming the norm, we are all being asked to do ‘more for less’ with our marketing and digital budgets.
At this year’s 2012 EyeforPharma eMarketing conference, in Barcelona, Blue Latitude will be focusing on how you can optimise existing marketing activity – be it closed loop marketing, multi-channel media campaigns, websites, mobile apps or social media tactics.
Last night I attended the International Chamber of Commerce (UK) discussion on the EU Privacy Directive (aka the Cookie Law) and the guide they are finalising. Amongst those in attendance was Dave Evans from the ICO (the body that is defining and will enforce the regulation in the UK); I’ve heard him speak on this [...]
Are you are trying to improve digital knowledge and build best practice in your organisation? Blue Latitude has developed nine digital briefing sessions, covering topics that our clients regularly need help with.
Adam O’Sullivan and I attended the first EyeforPharma ‘Emerging Markets – Commercial Excellence’ conference on 15th and 16th November in Berlin. We joined a relatively small but dynamic group and found that the speakers and delegates alike were very knowledgeable, engaged and willing to share their experiences. It was great to meet so many people [...]