Mobile

When Charlton Heston first patented the electronic tablet in 1888, he couldn’t have imagined the success the iPad would enjoy 124 years later. The stats are pretty well known – over 55m units sold worldwide to date, and according to the American Customer Satisfaction Index the iPad is the highest scoring product of any category, ever. [...]

This post was originally featured on PMLive’s The Directory, 27th January 2012. Fact: the internet has changed the communications landscape more than anyone could have ever imagined. 2011 was another year littered with examples of digital’s continued impact on society as political uprisings were facilitated, the traditional news model further rewritten and, somewhat less significantly, [.....

The father of Western medicine, Hippocrates, is reputed to have said “Keep a watch also on the faults of the patients, which often make them lie about the taking of things prescribed.” Not only is this the premise on which House, M.D. is entirely based, but it also highlights a problem that has plagued medicine [...]

Picture the scene: you’ve just been diagnosed with an overactive bladder and you’ve just discovered there’s an app for that. Now, imagine that you’re a little confused by how this app works. Perhaps you’re unsure how to gauge the “voiding volume” the app urges you to record; or maybe you can’t work out how to [...]

OK, apologies for the confusing title, but I spend much of my time at Blue Latitude advising clients on social media strategies, often based in some of the lesser-known corners of the globe. This September, however, these aspects of my professional life will be converge as two friends and I attempt to traverse the 2,200 [...]