Media

As a concept multi-channel tracking has been a hot topic for many years now, and although marketing professionals still consider it one of the top current trends, they also remain confused by how to achieve it: A survey by the performance agency eprofessionals showed that multi-channel tracking was one of three top online marketing trends [...]

It’s no accident that I became a fan the HBO TV series ‘Eastbound and Down’, a comedy about a brash loud-mouthed and washed-up baseball pitcher forced to returned to his home town after messing up his chances in the big leagues. It was conceived, created and filmed in a placed I once called home: North Carolina. And while I [...]

Once upon a time, when the web was younger, users were able to browse simple directories (i.e. Yahoo, or “David and Jerry’s Guide to the World Wide Web” as it was known when it launched in 1994) in order to find relevant information. Then came the era of search, and the rise of Google. Now, [...]

I wouldn’t normally get excited by Delia Smith, but when the latest Waitrose advert came on screen the other night I nearly jumped off my sofa in excitement. Only, geek that I am, it wasn’t the sight of Delia’s icing-slathered Christmas cake that got me going – it was the small black-and-white square that flashed [...]

From September 14th, trademarks can be used in the copy of paid search advertising by companies that do not own the trademark. Google argue that this new move will benefit their users by increasing the relevancy and choice of search results.