Eyeforpharma Barcelona 2013 is set to be the biggest commercial Pharma event ever, and will be concentrating on the all-powerful, and ever evolving customer – HCPs, payors, and patient groups. Multichannel, Training, and Internal Collaboration are hot topics this year.
Many companies are finding themselves drowning in a sea of data, becoming paralysed by the sheer volume of it. We offer three solutions to the problem, which sees companies increasingly leaving substantial valuable information untapped, by failing to analyse or act on the data they hold.
Mobile, social, and multichannel have all been the shiny object for Pharma marketers in recent years. So, what trends should we expect to be the focus for 2013? Find out the 4 key areas identified by Blue Latitude consultants that Pharma marketers need to address to increase profitability this year.
Multichannel marketing is one of the hottest topics in pharma marketing now. But to create sustainable, measurable shifts in brand loyalty, companies need to focus on innovation. Use customer and market insights to develop ways to engage with customers and develop product innovations that address genuine unmet customer needs.
Look at the latest LinkedIn poll from pharma digital guru Len Starnes (ex of Bayer) and you’ll get a very vivid sense of the viewpoints unleashed when the topic of multichannel marketing comes up.
All of Blue Latitude’s work is rooted in customer insight – measuring and interpreting customer data. We introduce TicTrac, an innovative life tracking tool, which could help drive insight into customer’s behaviours.
When I first started doing Web Analytics eight years ago we were just getting in a position where we were looking to spend money on Search Engine Marketing. It was a new and exciting thing that a company called eBenchmarkers told us our competitors were starting to do.
I love dot voting. Although telling people to stick dots on their favourite concepts may sound more like playschool than work, it’s a great way to reach group consensus at the end of a workshop. I use it all the time.
But sometimes dot voting just doesn’t work.
One of our Pharma clients recently approached us with a business challenge, which may sound familiar. Their business has multiple brands and operates in multiple countries. They have rolled out brand sites localised for each country. They have analytics in place to understand each individual site, but don’t have the ability to see rolled up data by country (multiple brands) or brand (multiply countries) or therapy area.
When Charlton Heston first patented the electronic tablet in 1888, he couldn’t have imagined the success the iPad would enjoy 124 years later. The stats are pretty well known – over 55m units sold worldwide to date, and according to the American Customer Satisfaction Index the iPad is the highest scoring product of any category, ever.