Digital

I love dot voting. Although telling people to stick dots on their favourite concepts may sound more like playschool than work, it’s a great way to reach group consensus at the end of a workshop. I use it all the time. But sometimes dot voting just doesn’t work. Say you’re dealing with senior business people used [...]

The business challenge One of our Pharma clients recently approached us with a business challenge, which may sound familiar.  Their business has multiple brands and operates in multiple countries. They have rolled out brand sites localised for each country. They have analytics in place to understand each individual site, but don’t have the ability to [...]

This post was originally featured on PMLive’s The Directory, 27th January 2012. Fact: the internet has changed the communications landscape more than anyone could have ever imagined. 2011 was another year littered with examples of digital’s continued impact on society as political uprisings were facilitated, the traditional news model further rewritten and, somewhat less significantly, [.....

“If  Brazilians could put their joie de vivre in a bottle it would be bigger than coca cola” Diane von Fürstenberg With an average of 231 virtual contacts per person and 85% of Brazilian internet users going online to connect with friends on Orkut, Facebook, Twitter and other blogging platforms, it is no surprise that [...]

The World Bank recently indicated that China has the potential to follow its current strong economic performance and achieve another 20 years of 8% annual growth. Combine this with a population of 1.3 billion and it’s understandable why many international western organisations, operating primarily in haltingly languid markets, are looking at China with great hopes [...]