Marketing Automation (MA) is great for improving the productivity and effectiveness of your marketing team. However, without great “marketing manualisation” of the right people, processes, and content, it’ll be hard to make it work for your organisation.
Having trouble defining key web metrics? Take a look at our big list of standard web metrics, with definitions written in layman’s terms, rather than technical jargon to make it easy to understand the key metrics you should be measuring.
By adopting an inside-out, as opposed to outside-in perspective, Pharma has positioned corporate priorities above customer needs. However, in an inherently multichannel world, this approach has become outdated. In this article we give practical tips on how content partners and owned channels can work together to offer the best return on investment for pharma marketers.