Beyond Sales & Marketing


From Process to People – Relationship-driven Procurement

When we looked at the impact of digital beyond sales and marketing in a joint report with Econsultancy earlier this year, there were three organisational areas highlighted as relatively untouched by digital transformation: Customer Service, HR and Procurement. Gloria our head of HR has already looked at some of the lessons that recruitment could learn from marketing, but [...]

Death of a Recruiter

This is part of a short series of posts based on a report we’ve just completed with Econsultancy, The Impact of Digital Beyond Sales and Marketing. It is a view from the ‘front line’ of recruitment and has been written by our Internal Recruiter Gloria Simpson. As with other business sectors, recruitment and HR are [...]

What can marketing teach HR about digital innovation?

This is the first in a short series of posts based on a report we’ve just completed with Econsultancy, The Impact of Digital Beyond Sales and Marketing. The first area for discussion is emergence of the digitally empowered employee and what this will mean for HR. Marketing has been transformed by digital. 86% of respondents [...]