Analytics

The business challenge One of our Pharma clients recently approached us with a business challenge, which may sound familiar.  Their business has multiple brands and operates in multiple countries. They have rolled out brand sites localised for each country. They have analytics in place to understand each individual site, but don’t have the ability to [...]

Imagine this. For a few years now you have been working with IT to push web tracking changes higher up the priority list. No longer is a lack of impact on end users an adequate excuse as to why a tracking code error isn’t fixed as quickly as that blurry image on the homepage. The [...]

Appetite for online performance benchmarking from marketers has always been strong, as it has been for offline activities. Whilst benchmark data is available from the likes of comScore, Compete, Alexa and a whole host of niche research firms, Google arguably has the richest, deepest data resource in Google Analytics (66% market share in 2010 according [...]

The Information Commissioners Office (ICO) has offered advice regarding the interpretation of the European Commission’s ePrivacy Directive in relation to cookie tracking and made suggestions for how websites might attempt to gain the explicit permission of users to be tracked. Whilst we wait for the ICO to cement their thoughts, and essentially the rules of [...]

There is a huge amount of uncertainty surrounding the European Commission’s ePrivacy Directive on cookies, with almost all businesses needing to know what the impact will be on their online marketing. We live in changing and, for many companies, uncertain times with revenues and profits at risk across the board. Online marketing and ecommerce is [...]