Blue Latitude have moved! On August 15th we packed the contents of our desks into crates, handed in our keys, and turned off the lights at our Northburgh Street office for the last time. The old office had served us well, but the time had come to move on and enjoy a little more space. […]
Have you ever wondered what is it like to work at Blue Latitude? We sat down with one of our senior consultants, Matt Bolton, to find out more about what a typical day is like for a senior consultant at Blue Latitude: What time do you wake up usually? Around 6.30am most mornings. What’s […]
The aim of successful multichannel marketing is simple – to deliver, through the use of integrated, data-informed, customer-centric marketing. The RIGHT message, to the RIGHT customer, at the RIGHT time, through the RIGHT channel is something we’ve all heard before, and some may argue are tired of hearing. The interesting thing is this: previously, this […]
Back in May we wrote the blog post ‘Top 10 things to consider when planning a multichannel campaign‘; we covered the full planning aspect of the multichannel campaign; from the need to respond to overall business and campaign objectives to the all-important customer-centric approach. Sound familiar? A key aspect that we didn’t divulge was how […]
Forget content; in pharma it’s the customer who is king! Although it’s up to the pharmacists and HCPs to provide a truly patient-centric experience.
Inclusive design has to consider the UX story for users of all abilities, across all platforms. Simply put: the more accessible your website is, the more people will be able to use it successfully.
After years of “product-centricity” pharmaceutical companies have realised it is time to shift focus to customer experience; providing customers with what they want, how they want it, and when they want it. But how do you create a truly holistic view of your customers’ experience?
Blue Latitude are running a multichannel workshop at the 4th Annual Multichannel Marketing Summit 2014. We’re sharing with you our exclusive code, so you can save €200 off the cost of your registration.
One of the challenges with pharma content marketing is how to increase the “indexability” of a web page, whilst adhering to the strict regulations we’re often bound by. With a pharmaceutical website, content can be made available via three levels of authentication…
Many of clients ask us how they can effectively educate and inform their customers to influence their customers’ decision-making process. The truth is, you cannot force someone to change their mindset, but you can prompt behaviour change, which results in better outcomes for their care, wellbeing and treatment.