Blog

Step into my Virtual Reality

Google Cardboard

This week, a group of us left the Blue Latitude office to go hang out with We Are Formation, an East London based production studio who specialise in Film and CG for digital, print and TV; so we could learn more about how Virtual Reality is fast becoming a part of our actual reality, especially where storytelling is concerned. When […]

Top 10 Reasons why Blue Latitude is a great place to work

Top-10

In our lifetime we will spend (on average) 99117 hours at work; that’s the same as 12390 8-hour working days, or 2478 working weeks, which works out at around 47 years of our life spent at work. This is why it’s essential to your well-being to love the job you do and work with people who inspire you. With so […]

Hold That Moment: The Magic of Qualitative Research

Qual-poster-glasses

We all like collecting things. After many years as a qualitative research moderator, I am the proud owner of ‘collector moments’. Qualitative interviews and focus groups are designed to tease out customers’ beliefs, attitudes and motivations that underpin their behaviours. So as to achieve this, qualitative researchers strive to make respondents comfortable and to engage […]

Top 7 Key Takeaways from Festival of Marketing 2014

FOM-Icon

Two weeks ago we were at the 2014 Festival of Marketing in London’s Tobacco Dock. Two days of talks focusing on marketing strategies, customer experience, multichannel marketing, brand marketing, creative techniques, data and analytics, social media, storytelling and content, insight, personalisation, and B2B marketing. The FOM event is all about educating, inspiring, celebrating and empowering today’s modern […]

A day in the life of… a Managing Director

MARTIN

Have you ever wondered what is it like to work at Blue Latitude? We sat down with our managing Director, Martin Brass, to find out more about what a typical day is like for a managing director at Blue Latitude:   What time do you wake up usually? I haven’t used an alarm clock in years. […]

Blue Latitude do Movember

MO

Dust off your moustache comb, throw away your razor, because it’s that time of year again… MOVEMBER HAS ARRIVED! We’ve put together a team of Mo Bros and Mo Sistas, led by Account Executive Stuart Goodman; we’re all geared-up and ready to support Movember by growing moustaches (for those who can) and playing games throughout the entire […]

A day in the life of… a Research and Insight Consultant

Martine-Leroy

Have you ever wondered what is it like to work at Blue Latitude? We sat down with our research and insight consultant, Martine Leroy, to find out more about what a typical day is like for a member of the UX team at Blue Latitude:     What time do you wake up usually? 6:30am. What’s your […]

Have you taken the Multichannel Health Check?

MC-Potential

As a marketer it’s sometimes difficult to figure out what steps you need to take in order to improve your multichannel capabilities. You’ve heard the word MULTICHANNEL many times now, and you’ve watched as others execute well-prepared and successful campaigns; yet you’re still at the planning phase. You’re not alone, the biggest challenge when planning a multichannel campaign is knowing […]

How to move your organisation into a cross-channel world

Lundebeck Sketchnote from EFP

Lundbeck’s Julie O’Donnell, Global Head of Digital Interaction Management and Tim White, Senior Director and Head of Global Customer Interaction Management, were speakers at the recent eyeforpharma Multichannel Marketing Summit in London. Our UX Consultant Anna Tamasi attended their talk ‘How to move your organisation into a cross-channel world’ to learn more about their partnership approach […]