Blog

Top 7 Key Takeaways from Festival of Marketing 2014

FOM-Icon

Two weeks ago we were at the 2014 Festival of Marketing in London’s Tobacco Dock. Two days of talks focusing on marketing strategies, customer experience, multichannel marketing, brand marketing, creative techniques, data and analytics, social media, storytelling and content, insight, personalisation, and B2B marketing. The FOM event is all about educating, inspiring, celebrating and empowering today’s modern […]

A day in the life of… a Managing Director

MARTIN

Have you ever wondered what is it like to work at Blue Latitude? We sat down with our managing Director, Martin Brass, to find out more about what a typical day is like for a managing director at Blue Latitude:   What time do you wake up usually? I haven’t used an alarm clock in years. […]

Blue Latitude do Movember

MO

Dust off your moustache comb, throw away your razor, because it’s that time of year again… MOVEMBER HAS ARRIVED! We’ve put together a team of Mo Bros and Mo Sistas, led by Account Executive Stuart Goodman; we’re all geared-up and ready to support Movember by growing moustaches (for those who can) and playing games throughout the entire […]

A day in the life of… a Research and Insight Consultant

Martine-Leroy

Have you ever wondered what is it like to work at Blue Latitude? We sat down with our research and insight consultant, Martine Leroy, to find out more about what a typical day is like for a member of the UX team at Blue Latitude:     What time do you wake up usually? 6:30am. What’s your […]

Have you taken the Multichannel Health Check?

MC-Potential

As a marketer it’s sometimes difficult to figure out what steps you need to take in order to improve your multichannel capabilities. You’ve heard the word MULTICHANNEL many times now, and you’ve watched as others execute well-prepared and successful campaigns; yet you’re still at the planning phase. You’re not alone, the biggest challenge when planning a multichannel campaign is knowing […]

How to move your organisation into a cross-channel world

Lundebeck Sketchnote from EFP

Lundbeck’s Julie O’Donnell, Global Head of Digital Interaction Management and Tim White, Senior Director and Head of Global Customer Interaction Management, were speakers at the recent eyeforpharma Multichannel Marketing Summit in London. Our UX Consultant Anna Tamasi attended their talk ‘How to move your organisation into a cross-channel world’ to learn more about their partnership approach […]

Empowerment Marketing: Helping Thomas

Empowerment Marketing

  I recently met Thomas, a man in his early thirties with a debilitating chronic condition. He is poly-medicated, needs weekly kinesitherapy, and knows that at best, his condition is stable. Thomas openly admits that he does not take his medicines as prescribed: “I forget sometimes” or “I can’t be bothered” and even “I don’t […]

An introduction to Sketchnotes

Sketchnote talk by Anna Tamasi

  Anna Tamasi, a UX consultant here at Blue Latitude, is responsible for producing the great sketchnotes we have shared over the past year, including one of our most popular downloads Patient Information Journey. What is a sketchnote? During a recent Thursday Session – our bi-weekly knowledge sharing sessions – Anna talked through the fundamentals of sketchnoting, […]

#e4pMCM: the best bits from Twitter

e4pMCM: Twitter's best bits

The eyeforpharma Multichannel Marketing Summit, held at Victoria Park Plaza hotel, brought together pharma’s marketing community who were all keen to learn how to enhance their current multichannel strategy. We’ve been following #e4pMCM to bring you the best bits of the conference, as it happened on Twitter: Bert van Eijk @Boehringer talks #multichannel #marketing & #oncology #cancer @eyeforpharma […]