#e4pMCM: the best bits from Twitter

e4pMCM: Twitter's best bits

The eyeforpharma Multichannel Marketing Summit, held at Victoria Park Plaza hotel, brought together pharma’s marketing community who were all keen to learn how to enhance their current multichannel strategy. We’ve been following #e4pMCM to bring you the best bits of the conference, as it happened on Twitter: Bert van Eijk @Boehringer talks #multichannel #marketing & #oncology #cancer @eyeforpharma […]

How to be an MCM Maverick

How to be an MCM Maverick

Deidre Coleman from eyeforpharma sat down with James to discuss how the pharma industry still presents considerable scope for developing and optimising the promotional mix. Read the full interview below: Although most companies have espoused the MCM concept, the pharma industry still presents considerable scope for developing and optimising the promotional mix. Multi-channel marketing is […]

What can Pharma learn from Millennials?

Gen Y Apps and Digital Devices

Like many others who work in London, I spend a significant amount of time reading articles online and staying up-to-date with the news during my commute to work; usual sources include: BBC World News, The Daily Beast, LinkedIn blog posts, and any other “suggested” content shoe-horned into my various timelines and feed-readers. It was an […]

Welcome to our new office

Welcome to Blue Latitude

Blue Latitude have moved! On August 15th we packed the contents of our desks into crates, handed in our keys, and turned off the lights at our Northburgh Street office for the last time. The old office had served us well, but the time had come to move on and enjoy a little more space. […]

A day in the life of… a Senior Consultant

A day in the life of a Senior Consultant

Have you ever wondered what is it like to work at Blue Latitude? We sat down with one of our senior consultants, Matt Bolton, to find out more about what a typical day is like for a senior consultant at Blue Latitude:   What time do you wake up usually? Around 6.30am most mornings. What’s […]

9 Guiding Principles for Navigating Multichannel in Healthcare

Multichannel - the customer, the business, the technology

The aim of successful multichannel marketing is simple – to deliver, through the use of integrated, data-informed, customer-centric marketing. The RIGHT message, to the RIGHT customer, at the RIGHT time, through the RIGHT channel is something we’ve all heard before, and some may argue are tired of hearing. The interesting thing is this: previously, this […]

How to find the ROI in multichannel marketing

How to find the ROI in multichannel marketing

Back in May we wrote the blog post ‘Top 10 things to consider when planning a multichannel campaign‘; we covered the full planning aspect of the multichannel campaign; from the need to respond to overall business and campaign objectives to the all-important customer-centric approach. Sound familiar? A key aspect that we didn’t divulge was how […]

How to create a holistic view of your customers’ experience

Create a holistic view of your customers' experience

After years of “product-centricity” pharmaceutical companies have realised it is time to shift focus to customer experience; providing customers with what they want, how they want it, and when they want it. But how do you create a truly holistic view of your customers’ experience?