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Top 7 Trends in Pharma Marketing for 2015

Top 7 Pharma Marketing Trends

Toward the end of 2014 the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends will be big in pharma marketing during 2015.   In 2013 we expected to see pharma companies shift their focus from just product and service […]

A day in the life of… a Digital Content Manager

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Have you ever wondered what is it like to work at Blue Latitude? We sat down with our Digital Content Manager, Selina Wragg, to find out more about what a typical day is like for a Digital Content Manager at Blue Latitude:   What time do you wake up usually? The alarm usually sounds at around 7:00am, […]

Step into my Virtual Reality

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This week, a group of us left the Blue Latitude office to go hang out with We Are Formation, an East London based production studio who specialise in Film and CG for digital, print and TV; so we could learn more about how Virtual Reality is fast becoming a part of our actual reality, especially where storytelling is concerned. When […]

Top 10 Reasons why Blue Latitude is a great place to work

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In our lifetime we will spend (on average) 99117 hours at work; that’s the same as 12390 8-hour working days, or 2478 working weeks, which works out at around 47 years of our life spent at work. This is why it’s essential to your well-being to love the job you do and work with people who inspire you. With so […]

Hold That Moment: The Magic of Qualitative Research

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We all like collecting things. After many years as a qualitative research moderator, I am the proud owner of ‘collector moments’. Qualitative interviews and focus groups are designed to tease out customers’ beliefs, attitudes and motivations that underpin their behaviours. So as to achieve this, qualitative researchers strive to make respondents comfortable and to engage […]

Top 7 Key Takeaways from Festival of Marketing 2014

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Two weeks ago we were at the 2014 Festival of Marketing in London’s Tobacco Dock. Two days of talks focusing on marketing strategies, customer experience, multichannel marketing, brand marketing, creative techniques, data and analytics, social media, storytelling and content, insight, personalisation, and B2B marketing. The FOM event is all about educating, inspiring, celebrating and empowering today’s modern […]

A day in the life of… a Managing Director

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Have you ever wondered what is it like to work at Blue Latitude? We sat down with our managing Director, Martin Brass, to find out more about what a typical day is like for a managing director at Blue Latitude:   What time do you wake up usually? I haven’t used an alarm clock in years. […]

Blue Latitude do Movember

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Dust off your moustache comb, throw away your razor, because it’s that time of year again… MOVEMBER HAS ARRIVED! We’ve put together a team of Mo Bros and Mo Sistas, led by Account Executive Stuart Goodman; we’re all geared-up and ready to support Movember by growing moustaches (for those who can) and playing games throughout the entire […]