Elisa del Galdo, Head of Customer Experience, outlines the three essential components of Digital Customer Experience, and offers advice on how you, as a Pharma marketer, can take the needs of your customers into account when developing your digital strategy.
Like many other multinationals, Pharma doesn’t truly understand or implement Customer Experience. Blue Latitude’s new Head of Customer Experience, Elisa del Galdo, offers her advice on how Pharma can improve when it comes to Customer Experience.
It can be easy to overcomplicate web design and lose sight of what you’re aiming to achieve. Many elements can distract from delivering your services effectively and achieving a strong user experience. Find out how you can keep things simple for the customer.
Pharma are investing in developing multichannel strategies now more than ever before. The hope is to better engage with different healthcare stakeholders, and ultimately improve sales. However, the results promised by this new approach aren’t being delivered.
Are you spending enough on digital? Find out by using Blue Latitude’s 20:20 formula.
Whilst it’s integral that you understand your customers’ needs and behaviours; you must also understand, and better engage your invisible customers (your colleagues) too. Find out how to stop your multichannel projects from struggling.
We provide a snapshot of how you can manage the prioritisation of your Multichannel Marketing, and investment in your external channels to engage valuable audience groups in the short and longer term.
Learn how to make your online website surveys work harder for you, and really help you to understand how your digital activity is measuring up against Key Performance Indicators.
The increased role medical information departments are required to play in the communications pathway is posing challenges to pharma companies. We offer three key ways that you can start addressing these challenges at your company.
Creating real value for your brand through multichannel marketing is only possible when your strategy and planning activity is customer-centric. Use the 4 key principles outlined to better meet your customers’ needs and deliver improved brand engagement.