Marketing strategy is core to what we do at Blue Latitude, and we’ve been increasingly involved in launching pharma products across various therapy areas. Recently, we’ve worked across multiple brands in oncology on launch and pre-launch strategy, which raises a unique set of challenges in a competitive and highly regulated market. Matt Bolton, Head of Commercial, takes us through the three key points to keep in mind when developing a pharmaceutical pre-launch positioning strategy.
Head of Customer Experience Elisa del Galdo talks through the key considerations for pharma companies when designing and delivering digital patient services from a customer experience perspective.
Craig is a Senior Consultant on the Strategy & Planning team as well as a Development Manager, and he’s celebrating five years with the company this summer. Liz, our Content Marketing Manager, sat down to interview him on what it was like to grow with the company from an Associate Consultant in 2010 to a Senior Consultant today.
A great big congratulations to the ladies of Pink Latitude, the Blue Latitude Pretty Muddy team. They gave up their Saturday morning lie-in on 13th June to run, crawl, climb, and slide for Cancer Research UK’s Race for Life campaign, raising £2010 in the process.
The healthcare industry has traditionally been slow to adopt new technologies. This may be due to patient ability or an industry aversion to early adoption, but there is another, often overlooked option available: using existing, established technology to improve patient outcomes through innovative services. Account Executive Will Taylor talks us through a case study in applying established technology to healthcare problems in an innovative way.
Simon takes us through some of the key themes of the Financial Times Digital Health Summit in London, outlining and expanding on where we feel the industry is heading as we get closer to the ‘digital health revolution’.
For Blue Latitude, the discussion and speculation around the future of the NHS begs the question: what is the role of Pharma in facilitating the deployment of digital transformation? Senior Associate Consultant Angela Lopes has written a thought leadership piece for Blue Latitude to tackle this question, based on a piece of research conducted with David (Senior Associate Consultant) and James (Senior Consultant) from the Strategy team.
Last week, Blue Latitude sent two of our consultants to Chicago to attend ASCO 15, a key annual meeting for oncology specialists that brings over 30,000 delegates together to talk about innovations and progress in the field. David takes us through the highlights of the event and his take on the exciting developments that came out of the conference.
We sat down with Sarah to find out more about what a typical day is like for a Medical Copywriter at Blue Latitude
At Blue Latitude, we spend a great deal of our time talking to oncology patients and their carers and families to understand their needs. Pretty Muddy is another way for us to support people affected by cancer. It is our great pleasure to raise funds for such a worthy cause that touches our lives every day at work, and for many of us, in our personal lives as well.