In this blog, Senior Consultant Craig Moore, from the Blue Latitude Strategy team, discusses the application of the ABPI Code, including incorporating social media into digital patient services.
Recent research from the World Health Organisation and the Mayo Clinic on the impact of (and influences on) a patient’s ability to adhere to their treatment regime has shown that an astounding amount of patients do not follow or complete their treatment as prescribed. Head of Customer Experience Elisa del Galdo looks at the factors around patient non-adherence and how Pharma can help to solve the problem.
We sat down with one of our Account Managers, Dolan Desai, to find out more about what a typical day is like for an Account Manager at Blue Latitude.
James and David from the Blue Latitude Strategy team attended WIRED Health 2015 last month, and reported back on what they thought the most exciting and relevant takeaways were for Pharma and marketing.
Have you ever wondered what it is like to work at Blue Latitude?
We sat down with one of our Associate Consultants, Mette Drabæk, to find out more about what a typical day is like for an Associate Consultant at Blue Latitude
The sketchnote for Elisa Del Galdo’s talk at Camp Digital 2015 in Manchester, as well as our key takeaways from the event as relates to customer experience and Pharma.
Martine Leroy and Elisa Del Galdo break down what customer experience research is, and why it’s important for pharma companies to employ it in the development of customer-centric products and services.
Blue Latitude’s Head of Customer Experience Elisa del Galdo will discuss ‘User Experience and its Influence on Customer Centricity in Pharma’ at Camp Digital’s annual event on Thursday 23rd April in Manchester.
Have you ever wondered what it is like to work at Blue Latitude? We sat down with one of our Financial Controller, Manoj Jain, to find out more about what a typical day is like for the man in charge of the money at Blue Latitude: What time do you wake up usually? On a […]
Early last year our Customer Experience team wrote about ‘the revolution of wearable technology’ and what impact this emerging trend could have on healthcare, and specifically the pharma industry. As Q1 comes to an end, we review our earlier 2015 pharma marketing trends to see if we’re on track with what we predicted the year will hold for us […]