Blog

Welcome to our new office

Welcome to Blue Latitude

Blue Latitude have moved! On August 15th we packed the contents of our desks into crates, handed in our keys, and turned off the lights at our Northburgh Street office for the last time. The old office had served us well, but the time had come to move on and enjoy a little more space. […]

A day in the life of… a Senior Consultant

A day in the life of a Senior Consultant

Have you ever wondered what is it like to work at Blue Latitude? We sat down with one of our senior consultants, Matt Bolton, to find out more about what a typical day is like for a senior consultant at Blue Latitude:   What time do you wake up usually? Around 6.30am most mornings. What’s […]

9 Guiding Principles for Navigating Multichannel in Healthcare

Multichannel - the customer, the business, the technology

The aim of successful multichannel marketing is simple – to deliver, through the use of integrated, data-informed, customer-centric marketing. The RIGHT message, to the RIGHT customer, at the RIGHT time, through the RIGHT channel is something we’ve all heard before, and some may argue are tired of hearing. The interesting thing is this: previously, this […]

How to find the ROI in multichannel marketing

How to find the ROI in multichannel marketing

Back in May we wrote the blog post ‘Top 10 things to consider when planning a multichannel campaign‘; we covered the full planning aspect of the multichannel campaign; from the need to respond to overall business and campaign objectives to the all-important customer-centric approach. Sound familiar? A key aspect that we didn’t divulge was how […]

How to create a holistic view of your customers’ experience

Create a holistic view of your customers' experience

After years of “product-centricity” pharmaceutical companies have realised it is time to shift focus to customer experience; providing customers with what they want, how they want it, and when they want it. But how do you create a truly holistic view of your customers’ experience?

How to make private content available in search engines

Increasing reliance on digital channels by HCPs

One of the challenges with pharma content marketing is how to increase the “indexability” of a web page, whilst adhering to the strict regulations we’re often bound by. With a pharmaceutical website, content can be made available via three levels of authentication…

How do you change your customers’ motivation and behaviour?

How do you change your customer’s motivation and behaviour?

Many of clients ask us how they can effectively educate and inform their customers to influence their customers’ decision-making process. The truth is, you cannot force someone to change their mindset, but you can prompt behaviour change, which results in better outcomes for their care, wellbeing and treatment.