A day in the life of… a Research and Insight Consultant


Have you ever wondered what is it like to work at Blue Latitude? We sat down with our research and insight consultant, Martine Leroy, to find out more about what a typical day is like for a member of the UX team at Blue Latitude:     What time do you wake up usually? 6:30am. What’s your […]

Have you taken the Multichannel Health Check?


As a marketer it’s sometimes difficult to figure out what steps you need to take in order to improve your multichannel capabilities. You’ve heard the word MULTICHANNEL many times now, and you’ve watched as others execute well-prepared and successful campaigns; yet you’re still at the planning phase. You’re not alone, the biggest challenge when planning a multichannel campaign is knowing […]

How to move your organisation into a cross-channel world

Lundebeck Sketchnote from EFP

Lundbeck’s Julie O’Donnell, Global Head of Digital Interaction Management and Tim White, Senior Director and Head of Global Customer Interaction Management, were speakers at the recent eyeforpharma Multichannel Marketing Summit in London. Our UX Consultant Anna Tamasi attended their talk ‘How to move your organisation into a cross-channel world’ to learn more about their partnership approach […]

Empowerment Marketing: Helping Thomas

Empowerment Marketing

  I recently met Thomas, a man in his early thirties with a debilitating chronic condition. He is poly-medicated, needs weekly kinesitherapy, and knows that at best, his condition is stable. Thomas openly admits that he does not take his medicines as prescribed: “I forget sometimes” or “I can’t be bothered” and even “I don’t […]

An introduction to Sketchnotes

Sketchnote talk by Anna Tamasi

  Anna Tamasi, a UX consultant here at Blue Latitude, is responsible for producing the great sketchnotes we have shared over the past year, including one of our most popular downloads Patient Information Journey. What is a sketchnote? During a recent Thursday Session – our bi-weekly knowledge sharing sessions – Anna talked through the fundamentals of sketchnoting, […]

#e4pMCM: the best bits from Twitter

e4pMCM: Twitter's best bits

The eyeforpharma Multichannel Marketing Summit, held at Victoria Park Plaza hotel, brought together pharma’s marketing community who were all keen to learn how to enhance their current multichannel strategy. We’ve been following #e4pMCM to bring you the best bits of the conference, as it happened on Twitter: Bert van Eijk @Boehringer talks #multichannel #marketing & #oncology #cancer @eyeforpharma […]

How to be an MCM Maverick

How to be an MCM Maverick

Deidre Coleman from eyeforpharma sat down with James to discuss how the pharma industry still presents considerable scope for developing and optimising the promotional mix. Read the full interview below: Although most companies have espoused the MCM concept, the pharma industry still presents considerable scope for developing and optimising the promotional mix. Multi-channel marketing is […]

What can Pharma learn from Millennials?

Gen Y Apps and Digital Devices

Like many others who work in London, I spend a significant amount of time reading articles online and staying up-to-date with the news during my commute to work; usual sources include: BBC World News, The Daily Beast, LinkedIn blog posts, and any other “suggested” content shoe-horned into my various timelines and feed-readers. It was an […]

Welcome to our new office

Welcome to Blue Latitude

Blue Latitude have moved! On August 15th we packed the contents of our desks into crates, handed in our keys, and turned off the lights at our Northburgh Street office for the last time. The old office had served us well, but the time had come to move on and enjoy a little more space. […]