Evolution of the wearable tech revolution


Early last year our Customer Experience team wrote about ‘the revolution of wearable technology’  and what impact this emerging trend could have on healthcare, and specifically the pharma industry. As Q1 comes to an end, we review our earlier 2015 pharma marketing trends to see if we’re on track with what we predicted the year will hold for us […]

Not all data is created equal


Following on from our Top 7 Trends in Pharma Marketing for 2015 post, it is clear that the pharma marketing trends we expect to transform the healthcare sector are easier said than done. Aurélie Pols from Mind Your Privacy has written this guest blog to talk about the first steps you need to take when considering data privacy and security. […]

Use of biomarkers in marketing


Prognosis biomarkers vs predictive biomarkers The modern pharmaceutical market can be saturated with competing products, from bio-similar to same in-class to alternative MoA treatments. Standing out from the crowd can be tough; innovative and patient serving methods of differentiation are hard to come by. HCPs can struggle to find the right treatment for their patients […]

The elephant in the room


Mette discusses her experience of living with a type-1 diabetes patient; and how, as carer, she discovered her place within the patient journey. This is her personal story about why she believe that empowered carers can contribute greatly to patients’ quality of life.

How patient outcomes influenced FMCG’s entry into the healthcare market

How the focus on patient outcomes has allowed FMCG to enter into healthcare market

An increase in ability to measure real-world patient outcomes based on data from patient registries, strengthens the position of the payer when negotiating reimbursement contracts with pharma companies.

Top 7 Trends in Pharma Marketing for 2015

2014 or 2015, opposite signs

Toward the end of 2014 the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends will be big in pharma marketing during 2015.   In 2013 we expected to see pharma companies shift their focus from just product and service […]

A day in the life of… a Digital Content Manager


Have you ever wondered what it is like to work at Blue Latitude? We sat down with our Digital Content Manager, Selina Wragg, to find out more about what a typical day is like for a Digital Content Manager at Blue Latitude:   What time do you wake up usually? The alarm usually sounds at around 7:00am, which […]