How do you solve a problem like non-adherence?

pill dispenser with days of the week printed on it

Recent research from the World Health Organisation and the Mayo Clinic on the impact of (and influences on) a patient’s ability to adhere to their treatment regime has shown that an astounding amount of patients do not follow or complete their treatment as prescribed. Head of Customer Experience Elisa del Galdo looks at the factors around patient non-adherence and how Pharma can help to solve the problem.

Evolution of the wearable tech revolution


Early last year our Customer Experience team wrote about ‘the revolution of wearable technology’  and what impact this emerging trend could have on healthcare, and specifically the pharma industry. As Q1 comes to an end, we review our earlier 2015 pharma marketing trends to see if we’re on track with what we predicted the year will hold for us […]