Blog

When Charlton Heston first patented the electronic tablet in 1888, he couldn’t have imagined the success the iPad would enjoy 124 years later. The stats are pretty well known – over 55m units sold worldwide to date, and according to the American Customer Satisfaction Index the iPad is the highest scoring product of any category, ever. [...]

Are you investing in multi-channel campaigns, websites or social media tactics and want to improve your marketing performance?  Do you understand where you should be best spending your budget and time?  Take five minutes to complete the  ‘Ready to Optimise’ survey and understand how your marketing optimisation activities compare to your peers in the healthcare industry.  [...]

The current global economic climate presents a challenging environment for all industries right now, and healthcare is far from immune. Drug-makers are facing up to their inevitable patent cliffs and the rise of generic products, while all players in the ecosystem are racing to adjust to technological and demographic shifts including older populations, ever-increasing access to [...]

Image taken from The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) Designing services for behaviour change is a core part of our healthcare work at Blue Latitude. It’s an exciting time. Mobile computing, networked devices and an ageing-but-digitally-literate population are creating huge demand for services to help you lead a healthier [...]

As Economic instability and frugality is becoming the norm, we are all being asked to do ‘more for less’ with our marketing and digital budgets. At this year’s 2012 EyeforPharma eMarketing conference, in Barcelona, Blue Latitude will be focusing on how you can optimise existing marketing activity – be it closed loop marketing, multi-channel media [...]