When Charlton Heston first patented the electronic tablet in 1888, he couldn’t have imagined the success the iPad would enjoy 124 years later. The stats are pretty well known – over 55m units sold worldwide to date, and according to the American Customer Satisfaction Index the iPad is the highest scoring product of any category, ever.
Are you investing in multi-channel campaigns, websites or social media tactics and want to improve your marketing performance? Do you understand where you should be best spending your budget and time?
The current global economic climate presents a challenging environment for all industries right now, and healthcare is far from immune.
It’s an exciting time; mobile computing, networked devices and an ageing-but-digitally-literate population are creating huge demand for services to help you lead a healthier lifestyle.
As Economic instability and frugality is becoming the norm, we are all being asked to do ‘more for less’ with our marketing and digital budgets.
At this year’s 2012 EyeforPharma eMarketing conference, in Barcelona, Blue Latitude will be focusing on how you can optimise existing marketing activity – be it closed loop marketing, multi-channel media campaigns, websites, mobile apps or social media tactics.
Fact: the internet has changed the communications landscape more than anyone could have ever imagined. 2011 was another year littered with examples of digital’s continued impact on society as political uprisings were facilitated, the traditional news model further rewritten and, somewhat less significantly, the dark art of marketing given another good hard shake.