Imagine this. For a few years now you have been working with IT to push web tracking changes higher up the priority list. No longer is a lack of impact on end users an adequate excuse as to why a tracking code error isn’t fixed as quickly as that blurry image on the homepage. The marketing teams no longer ask the “web analyst” to identify why campaign X didn’t perform as well as campaign Y.
Last night I attended the International Chamber of Commerce (UK) discussion on the EU Privacy Directive (aka the Cookie Law) and the guide they are finalising. Amongst those in attendance was Dave Evans from the ICO (the body that is defining and will enforce the regulation in the UK); I’ve heard him speak on this [...]
At the end of last year I became the stepfather to a 9 year old boy.
Obviously, this comes with far more responsibility than I’d like – particularly as the UK ploughs an ongoing path into economic gloom. It all makes me concerned about the world he’s growing up in, and whether he’ll have the right education to get a meaningful career and support a family of his own one day.
As a concept multichannel tracking has been a hot topic for many years now, and although marketing professionals still consider it one of the top current trends, they also remain confused by how to achieve it.