The father of Western medicine, Hippocrates, is reputed to have said “Keep a watch also on the faults of the patients, which often make them lie about the taking of things prescribed.” Not only is this the premise on which House, M.D. is entirely based, but it also highlights a problem that has plagued medicine since time immemorial, that of adherence.
Now, imagine that you’re a little confused by how this app works. Perhaps you’re unsure how to gauge the “voiding volume” the app urges you to record; or maybe you can’t work out how to enter the number of “leaks” that the tracking functionality would like you to log?
Adam O’Sullivan and I attended the first EyeforPharma ‘Emerging Markets – Commercial Excellence’ conference on 15th and 16th November in Berlin. We joined a relatively small but dynamic group and found that the speakers and delegates alike were very knowledgeable, engaged and willing to share their experiences. It was great to meet so many people [...]
With an average of 231 virtual contacts per person and 85% of Brazilian internet users going online to connect with friends on Orkut, Facebook, Twitter and other blogging platforms, it is no surprise that Brazil is considered one of the most sociable countries in the world. So, if looking to integrate social media into your digital marketing mix, what should you consider?
The World Bank recently indicated that China has the potential to follow its current strong economic performance and achieve another 20 years of 8% annual growth. Combine this with a population of 1.3 billion and it’s understandable why many international western organisations, operating primarily in haltingly languid markets, are looking at China with great hopes of salvation.