User research often throws up problems beyond the scope of designing websites and applications. Awkward things like corporate focus, content freshness, customer service relationships and database quality problems.
All affect the user’s experience, yet addressing the business processes responsible is rarely seen as part of user experience design. Which is a shame because failing to address business issues can undo all our design work.
Good Luck to Adam, a consultant at Blue Latitude, who is flying out to India to partake in the Rickshaw Rally. He will be traversing across the Indian subcontinent – through deserts, jungles, mountain ranges and sprawling cities – starting in Shillong (far East India) and winding through Nepal before heading all the way to Jaisalmer (about as far west in India as you can go).
Blue Latitude is a strategic marketing consultancy, delivering profitable customer engagement within healthcare, financial services and other regulated sectors. We combine a customer-focused, digitally-led view of the world with a 20:20 focus on business effectiveness. The result? Tangible, measurable success.